When you compare your marketing approach to competitors, you easily find out what customers like best. Make a list of the things that your competitors do differently than you.

Does one of them price higher? Does another give away free samples? Do some of them offer money-back guarantees?

Make a list of at least five points of difference between your business and its major competitors based on an analysis of marketing practices. Now ask ten of your best customers to review this list and tell you what they prefer — your way or one of the alternatives – and ask them why. Keep a tally.

You may find that all your customers vote in favor of doing something differently than the way you do it now.