Take photographs of people you characterize as your typical customers. Post these pictures on a bulletin board and add any facts or info you can collect about these people.

Consider this board your customer database. Whenever you aren’t sure what to do about any marketing decision, sit down in front of the bulletin board and use it to help you tune in to your customers and what they do and don’t like.

For example, make sure the art and wording you use in a letter or ad is appropriate to the customer on your board. Will she like it, or is the style wrong for her?