Perhaps the most important element of any marketing plan or strategy is clearly recognizing what makes you especially good and appealing to customers.

To research your strengths, find the simplest way to ask ten good customers this simple but powerful question: “What’s the best thing about our fill in the name of your product or service, from your perspective?”

The answers to this question usually focus on one or, at most, a few features or aspects of your business. Finding out how your customers identify your strengths is a boon to your marketing strategy. After you know what you do best, you can focus on telling the story about that best feature whenever you advertise, do publicity, or communicate with your market in any way. You can also concentrate your spending and improvement efforts on the factors customers like most about you.

Investing in your strengths (versus your competitors strengths, or your weaknesses) tends to grow your sales and profits more quickly and efficiently.